TechCrunch Disrupt Berlin 2019 – fostering the growth of Romanian tech scene

This year, How to Web fuelled an unprecedented event for the Romanian startup ecosytem: 17 startups and some of the organizations and hubs supporting startups joined forces for the first Romanian Pavilion at TechCrunch Disrupt Berlin, one of the most important startup conference in Europe.ec This move wouldn`t have been possible without our friends from… Read more »

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The ABCs of OKRs

Objectives and key results (OKR) is a framework for defining and tracking goals and their outcomes. It was first introduced by Andy Grove, the “Father of OKRs”, during his tenure at Intel, and it is now used by many technology giants such as Google, Twitter, LinkedIn, and Spotify. The benefits of the objectives and key… Read more »

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The ABCs of Driving a Performing Team Culture

Research shows that companies with great team culture outperform their competitors. Why? Because having a healthy organizational culture makes employees happier, more productive, and less likely to leave. Team culture evolves over time. If left unchecked, it can become a negative force, and, when that happens, employee engagement and performance begin to suffer. But, with… Read more »

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The ABCs of B2B Sales

B2B sales have changed. Prospects are fed up with pushy sales reps and cold calls and emails. In the past, buyers had to approach the seller early in the sales process to research their purchase. Now, information is readily available, so by the time the buyer is reaching out to a sales rep, they are… Read more »

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The ABCs of Customer Success

Customer success leads to retention. Retention leads to revenue. By improving customer success rates, businesses are far more likely to see financial success. The essence of customer success is to work on customer retention to reduce customer churn. Churn occurs at every stage of the business. When companies work to reduce their customer churn rate,… Read more »

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The ABCs of Minimum Viable Product (MVP)

“The most common mistake startups make is to solve problems no one has.”(Paul Graham) Establishing a startup that scales is hard. 9 out of 10 startups fail. Out of those who fail, 42% fail way before they even get a chance to consider scaling.  So, how can one overcome failure while searching for market viability?… Read more »

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The ABCs of Product/Market Fit

If people don’t want your product, if they can’t understand the value your product brings, you don’t have product/market fit. Similarly, if people are willing to pay for your product every month, you are profitable, and therefore your product has a market. What is not so easy to determine is where you are in your… Read more »

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The ABCs of Product Experimentation

Product experiments are one of the most powerful tools product managers can leverage to build better products faster. Teams that recognize the power of product experiments are well-positioned for the future. By encouraging your team to set simple goals, share new ideas, and test them at a quick pace, you’ll be able to use experimentation… Read more »

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The ABCs of Defining Product Metrics for your Team

You already know, collecting data about your product’s performance is essential. The right product metrics give you essential insights on your product’s health and potential issues, and let you know where and how you should improve. That’s why great product managers are always hungry for information. And thanks to technology, we have vast amounts of… Read more »

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The ABC of Product Development for Small Teams

Having a great idea may not always be enough to build a strong business. You might also need a product development process that will ensure you build a remarkable product. The product development process is the driving force of companies and vital for their organic growth. Strong global competition and changing consumer behavior and technology force companies to… Read more »

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The ABC of Growth Hacking

Just like with every other business term, when it comes to growth hacking, you can come across the good, the bad and the background noise. There’s a lot of talk in the industry about it and we know you have questions. We wish to separate fact from fiction and help you gain a bird’s eye view… Read more »

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