How to navigate the challenges of fundraising. Interview with Carlos Espinal, Seedcamp

Seed investor & partner at Seedcamp, mobile tech lover, blogger and photography enthusiast, Carlos Espinal leads the startups’ experience from the initial investment to Seedcamp Academy and beyond. Prior to Seedcamp, he was a VC at Doughty Hanson Technology Ventures, a London-based early stage investment firm, an engineer for the Advanced Communications Technologies group of the New York Stock Exchange, as well as a network security consultant for the professional services division of Baltimore Technologies.

Carlos brings a good mix of tech & VC experience with a keen operational eye to the Seedcamp team and he recently published “The Fundraising Fieldguide”, a book that equips ambitious founders with the know-how they need to successfully raise money. Published in 2015, “The Fundraising Field Guide” aims to decipher the secrets to raising capital and therefore provide those ambitious founders with the right information to take their company to the next level.

Residency without borders. The Estonian example

How can a small country with 1.3 million citizens become a digital superpower? With zero tolerance for corruption, lack of bureaucracy and online solutions such as i-Voting, e-Cabinet or e-Health, among others, that enhance communication and transparency. No wonder that Skype, one of the most successful startups ever made in Europe has Estonian roots. Next step in creating a borderless business environment: the e-Residency program you might have heard of, trying to unleash the worlds entrepreneurial potential.

Ott Vatter, the program’s head of Product Management, will take the stage this November at How to Web Conference to share with us what E-Residency it’s all about, why they’re doing it, what are the challenges and struggles of a governmental startup. We took the opportunity to talk to him beforehand and here’s a sneak preview on what they’re working on.

Mobaba: Mobile Monetization for Real App Developers

Founded in late 2013 by the people behind Soft32, Mobaba is a mobile advertising platform that helps mobile app developers to reach the right customers at the lowest possible costs, while supporting mobile app publishers to recommend relevant apps to their users.

Supporting both the Android and iOS mobile operating systems and using a cost-per-install model, Mobaba allows advertisers to place a bid for every install, while the publishers can earn money for every install their users make. Mobaba is a great case study on how you can build a great product by having an exceptional understanding of the market and scratching your own itch.

DOs and DON’Ts for effective networking

The most important asset of an entrepreneur is his agenda, and reaching to the right contact at the right time, using the right approach, can help you attain your professional (and personal) goals faster and easier. Effective networking and building valuable connections have been discussed at length last week with our MVP Academy Class of 2015, in a 4-hours workshop held by Paul Renaud, Executive Coach.

Paul has kindly accepted our invitation to join the program and share his expertise with our startups. Having more than 31 years of professional experience (15 of them as an executive spanning 10 countries), Paul is a qualified executive coach for any management level and he is specialized in optimizing performance. His “can-do” attitude is contagious, and he shared with us some valuable insights, outlining how we can use networking to make a difference in everything we do.

Agnieszka Szostak, PR Outreach: “You have to be a gamer yourself to truly understand this business”

When it comes to independent video game developers, we are talking about extremely creative geeks, but with no marketing and PR experience whatsoever. You could say the same for a lot of tech startups, but the gaming niche is more competitive than others. It usual is for small players to compete with very large multinational studios on similar products.

“Every studio should build a PR strategy that will best fit their game”, says Agnieszka Szostak Owner at PR Outreach agency. But how to build one and implement it? How can a small, indie studio differentiate itself from tons of others out there doing almost the same thing?

We asked Agnieszka, who delivered a speech on this subject at this year’s How to Web Conference Game Development track, to tell us more about building a PR strategy for small independent game developers or studios.

Marius Ursache, Eterni.me: “Our focus is on collecting, creating and curating a legacy for virtually every human”

A very controversial startup, Eterni.me was called many names from ‘creepy’ to ‘revolutionary’ and received from congratulations and investment offers to death threats.

Marius Ursache, it’s CEO and co-founder is trying to build intelligent avatars based on digital data collected from people — avatars that will be able to answer questions from one’s friends, relatives or other people long after someone passes away.

From the founding of Grapefruit, a Romanian multi-awarded branding and digital agency to the idea that sparked Eterni.me Marius followed his quest as an entrepreneur. While constantly traveling for his projects, he ended up at Massachusetts Institute of Technology (MIT), helping Bill Aulet with his latest book.

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