Interview with Adii Pienar, future speaker at How to Web

If you’ve heard of WordPress, then you’ve definitely heard of WooThemes, the leading WordPress theme and plugin provider with tons of free and commercial products available to jump-start website creation. Adii Pienaar, the ex-CEO & Founder of WooThemes, will be joining us this November and he’ll talk about leveraging the local context to build a great startup.

Adii’s passion for helping other entrepreneurs is very visible in the articles he writes on his blog, and he’s never stopped making new mistakes (of his own). Now he is working on his new startup, PublicBeta, but he is also a wannabe angel investor.

We asked Adii for a short interview, so we can all get to know him better and get our own questions ready for his keynote at How to Web. Here it is:

1. Given your experience with monetization, what are the 3 main pieces of advice you’d give startups to convince their customers to pay for their product or services?

I really love revenue, so this is one of my favourite questions. 🙂 I think it mostly comes down to these 3 things:
Charge on Day 1 (or as soon as possible). This sounds stupid to say this, but by charging from Day 1, you’re ensuring that you send your customers the right message: “Our products or services are valuable and you should pay us for this.”

Interview with Bobby Voicu – ex Startup Spotlight winner & future speaker at How to Web

Meet Bobby Voicu, Founder & CEO of Mavenhut, one of the people who has been part of the How to Web story since the very beginning and whose trajectory became intertwined with ours.

In 2012 we wrote about his startup, Mavehut, as one of our success stories, because Bobby and his initial team went to Startup Bootcamp after meeting accelerator co-founder at How to Web 2011.

Last year, at How to Web 2012, we were very happy to share Bobby’s enthusiasm for the investment he had gained (500.000 EUR for Mavenhut) and The Best Pitch in the show he had won at Startup Spotlight!

Interview with Wayra’s Ann Parker, preceding the Startup Beers with Wayra event in Bucharest

As you probably already know, tonight Bucharest is the host of the Startup Beers with Wayra event. If you haven’t reserved a spot already, hurry up, there are only very few available tickets left!

To prepare for that, here’s a short interview with Ann Parker, Wayra’s Director of European Operations, who you’ll be meeting tonight. Read on for some info on Wayra and some hints about what to expect from tonight’s event:

How to Web: What sets Wayra apart from the other accelerators? Is there a specific type of startups that should be particularly interested in it? 

Interview with Alex Negrea – CTO of docTrackr, after their recent $2mil seed round

Not long ago we heard of another great news about Romanian tech entrepreneurs. This time, it was about DocTrackr, a startup with a Romanian co-founder, raising its seed round of $2mil after having graduated TechStars Boston. The round was raised in the States, being led by renowned Polaris Ventures and Atlas Ventures.

DocTrackr helps individuals and businesses keep their documents under control; know wherever they’re stored and whomever they’re shared with; update the docs in real time, know what people are doing with them and even destroy them remotely. The startup was founded by Alex Negrea, together with Clement Cazalot and Alexander Gentea.

Interview with Fadi Bishara – future speaker at How to Web & Startup Spotlight

Meet Fadi Bishara, founder and CEO of Fadi will be holding a talk at How to Web about how to make it on a global scale and will be presenting the blackbox accelerator in the Startup Spotlight program. This interview too, was made by our good friend Adelina Peltea while being in Cologne.

Fadi matches human capital and venture capital needs across the globe. With 20 years experience helping talented technology entrepreneurs in Silicon Valley and elsewhere, Fadi is the Founder & CEO of Blackbox, a globally focused accelerator based in the heart of Silicon Valley.

Interview with Alex Barrera – future speaker at How to Web & Startup Spotlight

A while ago, while being in Cologne for the European Pirate Summit, our collaborator Adelina Peltea took some short interviews with some of the future How to Web speakers. Today, we give you Alex Barrera, How to Web 2012 speaker and mentor for Startup Spotlight.

Alex is currently CEO and Founder of, a site that wants to bring startups to the right bloggers, editor for Spain, Portugal and Latam for The Kernel (, founder at, co-founder and curator of Tetuan Valley, an international startup incubator based in Madrid, startup mentor at HackFWD, Gamma Rebels, Startupbootcamp Europe, Springboard or Wise Guys, partner at Okuri Ventures, Sandbox network Madrid Ambassador and Startup Digest Madrid curator.

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