If you’ve heard of WordPress, then you’ve definitely heard of WooThemes, the leading WordPress theme and plugin provider with tons of free and commercial products available to jump-start website creation. Adii Pienaar, the ex-CEO & Founder of WooThemes, will be joining us this November and he’ll talk about leveraging the local context to build a great startup.
Adii’s passion for helping other entrepreneurs is very visible in the articles he writes on his blog, and he’s never stopped making new mistakes (of his own). Now he is working on his new startup, PublicBeta, but he is also a wannabe angel investor.
We asked Adii for a short interview, so we can all get to know him better and get our own questions ready for his keynote at How to Web. Here it is:
1. Given your experience with monetization, what are the 3 main pieces of advice you’d give startups to convince their customers to pay for their product or services?
I really love revenue, so this is one of my favourite questions. 🙂 I think it mostly comes down to these 3 things:
Charge on Day 1 (or as soon as possible). This sounds stupid to say this, but by charging from Day 1, you’re ensuring that you send your customers the right message: “Our products or services are valuable and you should pay us for this.”