Test, validate, learn! These three words are a perfect match if we were to describe the evolution of Appticles, startup that creates mobile web apps for publishers. Ciprian Borodescu and Alexandra Anghel, its Co-Founders, invested a couple of years in creating a product that’s now used by publishers and content creators all around the world. And it paid off, since they finally got the perfect match.
Their story dates back to 2005, when they started an outsourcing agency. 5 years later, they decided to start building their own product and they were the only Romanian team accepted in the Startupbootcamp program with an idea about green websites that would neutralize their Carbon Dioxide footprint by buying carbon credits. Although the idea was abandoned, the experience of being in such a program was a real game changer: they learnt how to pitch, how to talk to potential investors and clients, and they acknowledged the impact that a strong network has over the growth of your product.