AdTaily – fast growing self-service advertising platform from Poland

AdTaily is a self-service advertising platform which has managed to build a network of more than 16 000 publishers and 3000 advertisers in a bit more than a year. AdTaily provides publishers with an easy way of selling advertising space directly to their readers, many of which would like to sponsor a website and reach its audience if only the process were less difficult.

The success of AdTaily is obvious as the website has reached in less than a year a number of 1 billion impressions a month in both Polish and English version together. AdTaily was selected as a finalist of London Seedcamp Week 2008 and was launched may 2009. The founders of AdTaily are Marcin Ekiert and Jakub Krzych, while Marcin Grodzicki is the current Business Development Manager of AdTaily.

The mechanism that AdTaily provides is a very simple one. It develops a self-service widget that lets online publishers sell ads directly on their websites and have full control over the price of the ads. AdTaily is targeted mainly at bloggers, forums, online communities, local businesses and services and iPhone of Facebook applications as it proves to be a very convenient advertising solution for them. The surprise is that AdTaily charges no commission for the purchases made directly through the widget as one would expect. How do they get their revenue then? Well, from it’s AdStore and direct sales to corporate customers.

The usability is one of the main advantages of AdTaily. The sales widget enables readers to buy ads in less than 3 clicks. What’s more is that readers don’t even have to upload the banner if they don’t want to. The alternative of generating a custom banner based on any entered text is also available. The company currently sells 30 000 ad units every month and is currently used by Canon, Ford and Nestle.

n June 2009 AdTaily received $314 000 in seed funding from the publishing group AGORA. As far as the future plans of the company are concerned, AdTaily is focused on becoming an ad-network in itself.

Financial Times: high hopes for Romania’s IT potential

The online edition of the Financial Times has published a special 6 minute video report about the IT potential of Cluj-Napoca. Chris Bryant, Central & Eastern Europe Business Correspondent for Finacial Times has paid the city a visit and has given a fresh point of view concerning the business context here.

The video material is called “High hopes for Romania’s IT hub” and presents the city’s potential for IT outsourcing and entrepreneurship in a very positive tone.

The star of the video is the 27 year-old Romanian online entrepreneur, Sergiu Biris, the founder of Trilulilu.ro. Trilulilu is Romania’s YouTube, a video sharing friendly platform who draws 3 million visitors a month and has more than 700 000 registered users.

The video material certainly brings hope to the new wave of Romanian IT and online entrepreneurs and to the Transylvanian student town as a promising entrepreneurial hub and centre for IT development.

Eastern Europe’s Got Web Talent!

Web innovation is global nowadays. It has never been easier for web innovators and entrepreneurs all over the world to get out in the open. I would dare say that nowadays web truly is a global language. However, Eastern Europe’s focus on this area is unexpectedly low and very few EE startups are launched eevery year. Nevertheless, the few international success stories seem to be proving that inspite of this small numbers of daring EE entrepreneurs, Eastern Europe’s got the web talent it needs.

The Slovenian Httpool, the Estonian Skype, the Romanian Interakt and Gecad,  the Czech NetBeans and GoodData are all good examples of Eastern Europe’s web know-how. Zemanta, CodilityErplyUberVU, Brainient are also a wonderful proof of Eastern Europe’s drive and energy.

According to Reshma Sohoni, CEO Seedcamp the EE entrepreneurs are: “Very talented from a technical standpoint. I find Eastern Europe’s entrepreneurs really driven and dream big. Many of them display the sense of urgency that is really critical for a startup entrepreneur to have“.

As a matter of fact this is exactly what the Seedcamp competition is all about. Seedcamp believes that Europe has the talent, the role models, and the capital founders it needs to succeed. That’s why Seedcamp is trying and, based on the success stories, it is also succeeding to empower web entrepreneurs all over Europe, including EE.

So, Eastern Europe has got the energy, the skills and the opportunities to make web things happen. But it no longer has any excuses.

According to Loic Le Meur, founder and CEO of Seesmic.com and LeWeb Europe tech event,  “the fact that the largest investor in Facebook this year is a Russian company says a lot about the Internet industry in eastern europe, I am expecting entrepreneurs from the east to build more international leaders very soon“.

Alex van Someren, UK IT Entrepreneur, states the exactly main idea: “I’ve met a lot of exciting and imaginative entrepreneurs and technology businesses from Eastern Europe recently, and I think How to Web looks like a great opportunity to meet and spend time with even more of them!“.

So… do you speak web? Then, what are you waiting for?

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