Business as usual today is a risky business. As entrepreneurs and business owners, our potential clients have so many choices these days. The Internet makes it easy for anyone to educate themselves about various alternatives available. Did you know that 70% of the buyer’s journey happens BEFORE a client even talks to a potential seller?
That means that someone interested in buying a product would research online and most likely even make up their mind on the product or service to buy, without the seller knowing anything. … Which means that it’s becoming increasingly difficult to be the preferred choice for your preferred clients.