Startups founders sometimes underestimate the importance of marketing in their development and growth strategy. But both PR & marketing are key factors for the overall success of your business. We talked with Anabela Luca, CEO of AdLemonade, to find out which are the most important startup marketing tips that founders should take to increase their performance. Check out the video below for some very useful startup marketing tips.
A manager has to deal with multiple responsibilities. Some of them are easy, while others, such as managing the team, motivating people, working with tight deadlines, can be tough even for those who have enough experience to tackle all this. But how do you prepare for such challenges? What’s the go-to strategy to build a proper startup/company culture? There’s for sure a long road to go and most of the times we have to learn by doing: however, Noel Pullen, Senior Director of Technology at Hootsuite, has shared with us some key insights learnt from his impressive experience.
After an amazing journey, How to Web Conference 2016 is a wrap and we are proud to introduce you the winners of this year’s edition of the deal-making program for emerging European tech startups. Without further adds: The Newsroom won the Best Startup Award, the Best Cybersecurity startup award went to LiveMon, MRise won the Best Startup Story award and Enty won the IXIA Innovation Award.